About www.successflorist.com and HDK Publications

This web site is owned by HDK Consultants and it is part of a wider publication plan. This web site and the system it offers for florists are based on years of experience in developing new and more effective methods for marketing the services and products of more than 100 industries.

The creator of these texts and products is Harry Kafka. To read more about him, click this link:

Harry Kafka - why flowers are good for your soul

We hope you will find these articles and the special manual on sale — the Florist's Flower Power Business Expansion Guide — useful and idea-awakening.

Our goal is to awaken entrepreneurs into realising their true potential, which is so much higher than any of us actually realise. Business owners form a special elite, they are people who have a lot of great ideas and a unique personal power to persist on making those dreams a reality.

It takes a lot of courage to start one's own business and only about 4 percent of the population ever do so. We believe that you deserve a lot of acknowledgment for what you've done, are doing and will do.

Without exceptional people like you the world would be a desolate place and our future outlook quite bleak. Yet society doesn't really recognise the vital importance of small and medium-sized businesses, let alone that it would want to help those persons whose creation these businesses are... businesses that form the very solid foundation of the whole economy.

You are the spirit and the heart of your organisation but receive little help or acknowledgement.

We want to help business owners and give them information on which they can build their own good ideas and feel that they're not alone in this world.

HDK publications concentrate on helping business owners succeed in their given industries through publishing new innovations, methods and tools so that entrepreneurs round the world could better achieve their goals.

Thank you for having the courage and persistence to be a business owner!

Best wishes,

HDK Consultants Ltd 32 Manning Close Richmond Square East Grinstead RH19 2DR West Sussex United Kingdom (England) Tel. 01342-328 116 Int: +44-1342-328-116 CONTACT FORM

How to overcome the limitations of the location of your flower shop?

Should you settle for whatever customers you can get from the passing traffic... or should you NOT agree with such limitations? This article discusses how you could EXPAND your reach far beyond the "normal perimeters" of you location in your area.

CLICK to read about expanding your florist market beyond the limits of location of your flower shop!

Active flower sales versus the passive florist

Compare active flower sales and traditional florist shop to see your potential...

CLICK to see the Active Flower Sales model.

How to get more appreciation and acknowledgment for your artistry and skill as a florist?

Would you prefer if customers would order bouquets that allow you to display your true artistry as a florist? What if you could arrange bigger and more expensive flower arrangements as a rule... and be guaranteed to have customers truly appreciate your magic and art?

Click here to read how you can get more appreciation as a florist!

Increasing your florist's profit margin

What if you could double your profit margin... is it really as impossible as it seems?

Click to read a revealing article on florists' profit...

What if you could obtain customers who order ALL their flower deliveries at once for years to come?

Is there a way round the "one-sell-per-time" florist cycle of sales... or could it be possible to obtain orders of 10 or more annual deliveries in advance... and then just deliver for YEARS to that customer without EVER having to sell to him or her again?

CLICK HERE to read how you can presell hundreds of preordered flower deliveries for years ahead!

Predicting your flower sales far more accurately than currently...

Would you find it useful if you could predict how many and what kind of flowers you'll sell next week, next month... or even next YEAR? Would that help to avoid wastage and lower your risk?

CLICK HERE to read how you can increase the accuracy of your flower sales prediction!

Rich pickings — Businessmen as a target group for the florist

What if you could tap into the wealth of businesses & top business executives and get to be their consultant on all matters floral? What if you could obtain continuous orders for top-quality flower arrangements for years to come?

CLICK to explore the amazing potential of the business market for a florist!

10x the flower buyers' loyalty & repeat business

Could a florist increase loyalty and repeat buys TENFOLD?

CLICK to increase flower buyers' loyalty & repeat purchases!

Exchange links with successflorist.com for mutual benefit!

Increasing the value of your florist business

What will be the value of your cut flower retail business when it's time to cash in your life's work? Will it be enough?

Click here to read how you can increase the sale value of your florist business!

How to gain an edge over the local competition in the cut flower retail business?

Let's face it: The demand for cut flowers and bouquets is limited in any given local area. The market share that your local florist competitors secure for themselves is bound to cut into your sales. Read how you can gain the edge in the local competition by increasing the sale of flowers in your area...

CLICK HERE to gain a competitive edge over competing florists in your local area and increase your cut flower sales continually!