 Would you like to secure
the best and most well-to-do customers for your flower shop?
Businessmen are the best possible
target group for the florist simply because the average executive
fulfils all the important criteria of the ideal flower buyer.
The businessman understands
quality and so he will demand the high-end flower arrangement
rather than the bulk blossom stuff. The businessman can afford
a continuous florist service with preset flower deliveries booked
(and paid for) in advance.
The businessman NEEDS the expertise
of the florist both for creating immaculately elegant flower
arrangements and for handling the whole "remembering"
business of his spouse's important occasions.
The businessman is the ideal
flower buyer... except for one thing.
How passive
flower sales strategy loses you a fortune every year
So, why don't we have loads
of businessmen crowding the doorway of every florist in town?
What, if they're such ideal
flower buyers, where ARE they?
Well... that's the thing, the
reason why we lose a fortune every year by waiting for them to
walk in.
The businessman is too
busy to REMEMBER to buy those flowers!
"Too busy" in this
context means they have neither the foresight nor the time to
come to the florist... so you LOSE these customers in the main.
See. It actually takes quite
a bit of time to use the florist's services.
For one, there's the problem
of travel to your location.
For the other, parking.
Thirdly, because you SERVE
people it can take a while to get one's turn if there are other
customers in the flower shop.
Fourthly, selecting the correct
flowers and arranging these to a nice bouquet will all the accessories,
wrapping it nicely... it all takes time... and time is the ONE
commodity for which the businessman has a chronic shortage!
He is BUSY.
Add to this the running about
that most executives do daily and you'll see the problem with
open hours as well. He rushes here and there through the day...
it's his wife's birthday but he only awakens to the fact after
six PM... what is he to do?
You know what he'll
do.
 The businessman ends up BYPASSING
the florist, desperately attempting to replace your expertise
with those "wilted wonder blossoms" of service stations
or supermarkets...
Or he just forgets
her important occasion altogether and walks in to receive a "super-cool"
welcome...
Sure, they'll suffer the consequences
of forgetting her important occasion... but it won't help you
because these purchases are so totally TIME-SENSITIVE.
If he forgets then that sale
is gone forever for the florist.
Now you can see that if you're
waiting for HIM to come to your flower shop, you'll lose a fortune
of sales every year!
The businessman won't be saved
from facing the music by going to the florist the day after the
event.
Nothing will save him from the acute embarrassment.
 And
the more often he forgets or comes home with a pathetic bunch
of supermarket flowers OR something picked from his own garden
flower... the more guilty he feels... and, funnily enough, the
likelier he is to KEEP ON FORGETTING.
That's how it is.
We remember the FUN things
without any reminding. Things that bring us joy and enjoyment
are remembered without fail... and things that bring us embarrassment,
shame, blame, or other unpleasant and painful experiences are
FORGOTTEN.
So the businessman is really
in a kind of dwindling spiral here. He WANTS to remember, he
wants to show his affection to his wife and do right by her...
but the more ANXIOUS he is about remembering the more certain
it is he will forget.
The more often he forgets,
the more voluminous become the protests and other negative effects
from the wife. And so it goes, dwindling downwards.
So you can see that
there's a real NEED for some form of service from the florist
here.
If you could just HARNESS this
need and UNLEASH the desire to do right... you would have a very
loyal customer who's willing to pay a good deal for such service.
But be warned... you need to
know exactly how to do it or else...
 Fire
in the hole...
...the enormous emotional charge connected with FLOWERS!
The importance of approaching
businessmen in a very precise and specific manner is due to the
fact that these guys have a GIGANTIC charge of negative emotions
connected with the subject matter of flowers, forgetting to bring
home a nice bouquet and all that this encompasses.
Remember, these are powerful
executives who command the respect of many influential people
and who are authorities over employees and tradesmen.
The WIFE of the business executive
is the ONLY person who can tell him off any way she chooses...
and more often than not she chooses to do it in a rather intense
and piercing manner.
He cannot but put up with such
vinegary sarcasm... but low and behold, the negative charge this
builds up is like a hurricane waiting to be released.
Now, there IS a way to sign
this guy onto a special service which involves taking care that
not a single important occasion of his wife is ever forgotten
and that she receives an elegantly arranged bouquet of top-grade
flowers every time (and IN time)... but you have to know how
to do it.
You're basically dealing with
a potential tiger here.
And YOU will become
his target if you so much as put a TOE outside the narrow path
through which you need to travel to get the sale.
Don't get me wrong. It's NOT
difficult but EASY. 
It's not complicated but SIMPLE...
but only if you have the mapped-out route through this minefield
of negative emotions.
Otherwise, it's going to be
a BLAST... quite literally!
You know how it is. We have
an enormous negative charge of emotions about something and then
someone comes to suggest something in connection with that...
and we FEEL that he is blaming us... which is what the businessman
would feel, right?
It's a dangerous business trying
to help the businessman UNLESS you know exactly how it is done.
So why not acquire the knowhow?
Acquiring the
insider knowledge to tap onto the best market for the florist
 The
businessmen form the best target market for the florist because
they want your service and they can afford it...
...and they're fully willing
to leave the arrangements to your expertise.
They KNOW they're not knowledgeable
in your area of expertise and that's an excellent thing.
But they need SERVICE of specific
kind.
And they need to be APPROACHED
in a very particular way in order to create interest (and not
provocation).
Once you know the service they
want and how to present it, you'll be able to utilize this large
and affluent target group to your heart's content.
It will be rich pickings, not
only because businessmen will place a whole year's worth of flower
delivery orders at once... and not only because they'll want
the top-end quality of bouquets but also...
...because your competitors
will be blissfully unaware of this opportunity and thus it is
left to you alone to profit from!
But I warn again: You must
know exactly what to offer and how to approach them or else you'll
fail with 100% certainty.
It took our large team of marketing
experts YEARS to research the basics of this type of service,
test and pilot the methods, map out the successful actions in
form of ready-to-use tools and troubleshoot these until they
worked in the hands of every florist...
...so to take it on alone will
be an invitation to disaster.
The good news is
that you can secure these tools and this system for yourself
now.
Since the method of achieving
it is so precise and the instructions of use so detailed, and
since possessing this knowledge will give such a huge competitive
edge to you as a florist in your area, it cannot be published
on a web site.
Instead, we've documented the
whole system of tapping onto the business market and all the
ready-to-use tools in form of a manual we call the Florist's
Flower Power Business Expansion Guide.
CLICK HERE
to read the presentation of the Florist's Flower Power Guide
and to find out how you can get a huge competitive edge through
harnessing the purchasing power of the business market!
It might be the beginning of
a whole new level of success for your cut flower retailing business,
to say nothing of increasing your job satisfaction as a professional
florist!
The potential of
the business market for a florist is simply just totally amazing...
Best wishes,
HDK
Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead RH19 2DR
West Sussex
United Kingdom (England)
Tel. 01342-328 116
Int: +44-1342-328-116
CONTACT FORM |
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