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Harry Kafka: "Flowers are aesthetical, a thing of beauty and make us positive, giving a better outlook on future..."

Harry Kafka is the creator of www.successflorist.com and the author of the Florist's Flower Power Business Expansion Guide offered to florists on this site.

Harry Kafka is not a florist but a marketing specialist, a consultant and a lecturer as well as an author of marketing manuals. Yet Mr Kafka chooses his projects carefully:

"Personally, I won't take on a marketing project unless I genuinely believe in its success and the product or service marketed is one that I consider extremely constructive," Harry Kafka explains his preferences.

"One thing many laugh at is beauty or aesthetics. In this materialistic world people appraise only hard values and status-oriented consumer products, but those do not necessarily help us to live better lives," Harry clarifies.

"True value in life is in anything that makes a person FEEL MORE ALIVE. You can call it happiness if you wish, but it's essentially the quality of life, not the things you own."

"I've owned expensive cars, beautiful houses and whatnots... but apart from a short moment of exhilaration upon achieving the ownership, these things did not bring me any happiness."

"In fact, I've extracted a lot more quality of life out of a nice bouquet of flowers bought on impulse to my dear wife," Mr Kafka confesses.

"I believe the florist is an artist whose craft is greatly undervalued in our society," Harry claims, and continues:

"The joy a nice bouquet can bring is ten times worth its cost, or a thousand times more if compared to those status gadgets everyone today appears to lust for so terribly."

Harry Kafka illustrates his example further:

"I've bought my children just about everything money can buy, every gadget and gimmick that's HIP at the time... but they do not seem any happier for it. But when I brought my 15-year-old daughter a lovely bouquet on her birthday... well, you should have seen how happy that made her!"

Harry Kafka also believes that the florists deserve help in marketing cut flowers:

"The florist is often introverted, sitting in his or her shop, waiting for walk-in customers. But do you know what produces the BIGGEST LOSSES for the cut-flower industry... a loss that cannot be seen from the accounts, a cause of huge wastage few florists ever realise?"

"It is FORGETTING TO BUY FLOWERS!"

Harry Kafka smiles and explains: "Can you IMAGINE how a husband feels when he walks in the door, sees his wife all dressed up, the table set with candles... YIKES, it's the ANNIVERSARY and he's plumb forgotten?!"

"At that point he would pay ANYTHING for a lovely bouquet of his wife's favourite cut flowers, don't you agree?"

Harry Kafka admits: "It has happened to me a few times too, so I know it feels absolutely terrible... but you cannot DO anything about it at that point, can you now? So that's a loss for the local florist, and it's certainly a HUGE loss for the husband... and no direct pleasure for his lovely wife either."

"Thus, the biggest loss of any florist is the income she or he COULD HAVE MADE but didn't. It won't show up anywhere... but it's there."

"I'm certain that every single florist loses at least a thousand sales during the year due to forgetfulness... and that's only if we count only those absolutely necessary must-bring-flowers-home events," Harry Kafka emphasizes.

"This is why I started to work with florists. I had a friend who is a florist and she often complained about having to sit in silence for so many times throughout the year just waiting for those few days of HUGE sales... and I began wondering if it really was unavoidable."

"And we found out that there was a way to ensure people REMEMBER to buy flowers... a way that also ensured that the florist who reminded them got the sale," Mr Kafka defines.

"That's how this web site came to be and that's what the Florist's Flower Power Business Expansion Guide is all about. It offers a way to obtain a forever increasing list of advance orders for flower deliveries and keep delivering those bouquets several times a year, year after year," Harry Kafka smiles.

"But all in all, if it wasn't for the happiness and joy brought by the florists to people, I would have never entered this business and never found this way of increasing the overall sales of cut flowers by using the unutilized potential of FORGETFULNESS," Harry Kafka summarizes

Originally born in Finland, Mr Kafka lives currently in West Sussex, United Kingdom, with his family. He welcomes contact from florists and florists' associations and organisations and is available for speaking engagements and special marketing projects.

"Anything that helps bring positive flower power and aesthetics to the life of people is of interest to me," Harry Kafka highlights.

If you want to contact Harry Kafka, please use our contact form to e-mail him. Alternately, call Harry on 01342-328 116.

HDK Consultants Ltd 32 Manning Close Richmond Square East Grinstead RH19 2DR West Sussex United Kingdom (England) Tel. 01342-328 116 Int: +44-1342-328-116 CONTACT FORM

How to overcome the limitations of the location of your flower shop?

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CLICK HERE to read how you can presell hundreds of preordered flower deliveries for years ahead!

Predicting your flower sales far more accurately than currently...

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Rich pickings — Businessmen as a target group for the florist

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10x the flower buyers' loyalty & repeat business

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Exchange links with successflorist.com for mutual benefit!

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Click here to read how you can increase the sale value of your florist business!

How to gain an edge over the local competition in the cut flower retail business?

Let's face it: The demand for cut flowers and bouquets is limited in any given local area. The market share that your local florist competitors secure for themselves is bound to cut into your sales. Read how you can gain the edge in the local competition by increasing the sale of flowers in your area...

CLICK HERE to gain a competitive edge over competing florists in your local area and increase your cut flower sales continually!