What would it mean for your financial well-being if customers ordered ALL their flower deliveries at once for years to come?

Now if that doesn't sound crazy then nothing will.

Who on earth would believe it possible to obtain orders from customers for the whole year's worth of flower deliveries all at once?

Really... doesn't that go against all realities of cut flower retailing?

Well... perhaps it does.

But then again, every new invention is greeted with exactly the same disbelief and pooh-poohing.

Anything new is... well, NEW.

Every innovation is born as something "unbelievable" because that's how groundbreaking discoveries come to be.

Nobody else thought it was possible and then someone tried it... and found that it worked!

And it is an established fact that new innovations are MADE daily in this world.

But it's an equally demonstrable truth that society RESISTS anything new and REJECTS it in disbelief.

The silly thinking is that "if it was possible to invent that then it would have been invented already..."

That's the antidote of invention.

Of course it is bad news if you're the inventor since you'll have your work cut out in trying to make anyone believe that it works because everyone thinks it cannot.

And it's absolutely GREAT news if you're the person UTILIZING the opportunity while all your competitors are smug in their "certainty that it's a wild goose chase...!"

But to get back to our subject here, is it really possible to obtain a whole year's worth of delivery orders from a customer up front?

Yes it is... but only if you know exactly how!

Reversed marketing of flower deliveries

As within any industry, the majority of businesses and their owners tend to believe in the same things.

This is understandable as their core expertise is quite similar if not identical.

A florist will agree with another florist quite naturally because they have the same expertise and share much the same experiences, beliefs, realities and opinions with each other.

And as long as they share their views about that CORE expertise, they are likely to be more right than wrong in their opinions.

But it is part of human nature to EXTEND one's expertise beyond its natural limits.

With that I mean that a dentist can easily think himself an expert on MARKETING dentistry — which he is NOT — and then apply the same degree of certainty (of being right) into how dental services could be marketed most successfully.

While it may be totally obvious to any onlooker that the dentist is NOT an expert of marketing (but only dentistry, which is not the same thing), you will find that the majority of dentists would not see it that way.

No, for him it's equally obvious that he IS an expert of marketing dental services. Only HE knows the industry, right? Only HE understands the needs of patients and the limitations of the marketing and so on.

And there's really nothing one can say to change that view.

You can try to explain to him that the problem in any industry is that its entrepreneurs have accepted TOO many realities within that industry to ever be able to SEE possibilities. You could attempt to convince him of the logic of an OUTSIDER being "stupid enough to NOT know those limitations" and thus arrive at a new solution.

But you would be wasting your time.

Certainty is a self-created thing that doesn't have anything to do with being right.

One can be totally certain of being right and yet be wrong in what one believes is right.

Certainty is but a FEELING, created in one's own mind or accepted because so many people think that way.

They used to believe that Earth was flat. They used to believe that some women were witches and that it was right to burn them.

There's thousands of years worth of history, all of it filled with idiotic beliefs, each of which there was a widespread TOTAL CERTAINTY that it was RIGHT.

Need I continue?

What would have changed?

Does it make sense that, after thousands of years of bad thinking, we would have evolved in a few decades to faultlessness in our thinking and perfectness in our conclusions?

I agree with you. It doesn't make sense.

So let's stick with the truth and admit the frailties of human thinking. What we are certain of does not make it certain in the outside world, only in our mind.

If you want to achieve something exceptional then you need to QUESTION "accepted truths and realities" of your industry, especially where these claim nothing can be done about some problem.

You cannot hang onto the idea that the florist always knows best how flowers are sold because that will close this opportunity for YOU... but not so your competitors.

So, with all those warnings, let's look at how it's done.

Firstly, you need to REVERSE the thinking in selling flowers.

Reverse marketing is the act of turning the flow of things around.

For instance, instead of selling goods to companies, someone could engage in reversed marketing and sell them his PURCHASING services for those goods (that the company is using continually) with an offer to cut their costs.

The principle is simple. He contacts companies using some goods in large quantities, asks them if they're interested in letting him cut their costs on those purchases by say 5% (which would be a huge sum of money due to large purchase quantities) and if they would agree to let HIM keep whatever additional savings were made on the purchases.

Sounds pretty straightforward, right?

This guy then calls those PROVIDING these goods and explains that he is representing this big company whose annual purchases are huge... and that he has other companies also needing the same merchandise... what could they do for him in terms of cutting their price?

So that's the basic principle of reverse marketing.

Now it cannot be used directly for the florist... but the overall idea will apply.

If we transform this principle to the retailing of cut flowers, we get an idea that goes along these lines:

Instead of waiting for customers to realise they need flowers AND be sufficiently organised to find ANY florist in the area so they can bring home the bouquet...

...why not contact them directly to ASK THEM WHEN THEY NEED FLOWERS... and then provide the service by taking the order for these deliveries?

Now it's a lot more complicated than that and you need to know WHOM to offer it and HOW to approach them, but you can see the feasibility of the principle, right?

I mean, why would you agree to let all those THOUSANDS of potential customers in your area...

-	remember (or forget) when they need flowers...
-	organise a visit to a florist on the day OR forget it and just not buy flowers from a florist...
-	choose one florist among all the flower retail outlets in your area (and thus put yourself on the same line with competitors)...

I certainly wouldn't agree to let that happen.

Instead, I would be...

-	making VERY SURE they remember every single occasion they need flowers (and then some they didn't know about)...
-	organising the delivery for them in advance so they don't NEED to visit a florist (and the sale won't hinge upon their memory or industriousness either)... and
-	thus eliminating ANY possibility of losing a single of these sales to local competitors!

Why set yourself on the mercy of customer's memory and hectic schedules. Why agree to put yourself on equal terms with competitors, letting the customer choose his florist by virtue of chance?

And that's the principle of reversing the marketing of flowers. Forget the flowers, forget advertising your shop.

Don't leave it all at chance. Instead, remind them of the need for flowers and deliver... and you'll get ALL the sales in advance and ALL of them come to YOU!

Now... does that make sense or does that make SENSE?

Ingenious simplicity of obtaining countless flower delivery orders in advance

There's an ingeniously simple way with which you can obtain orders from customers for their whole year's flower deliveries AND keep most of these customers on for years to come.

But let me assure you that it is simple only because we've put in several years worth of research, piloting, and marketing work to MAKE it simple, to FIND those correct steps and the sequence in which they need to be performed.

And OUR task was anything BUT simple in the beginning.

It was a nightmare of confusion with practically hundreds of "facts" and "opinions" and whatnots that each had to be evaluated and tested to be left only with those that belong to the problem.

Now, in terms of this I have good or bad news for you.

The good news is that you can acquire this system in a ready-to-use form, all organised and made simple and effective.

We call it the Florist's Flower Power Business Expansion Guide and it will give you the key to obtaining any number of advance orders without any risk of cancellations.

CLICK HERE to read the presentation of the Florist's Flower Power Guide and to see how you can obtain hundreds of flower delivery orders in advance!

The bad news is that if you try to go at it on your own and find out this system, you're in for a lot of work and headaches. It took our team of marketing experts several years and it is not easy.

But then again... why would you reinvent the wheel when you can simply obtain the Flower Power Guide?

Best wishes,

HDK Consultants Ltd 32 Manning Close Richmond Square East Grinstead RH19 2DR West Sussex United Kingdom (England) Tel. 01342-328 116 Int: +44-1342-328-116 CONTACT FORM

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